Other methodologies: Depth interviews > Focus groups > Self-completion surveys > Telephone interviewing & surveys >
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The telephone is useful for collection of both quantitative and qualitative data - either independently or at the same time. Responses can be captured on paper questionnaires or using computer assisted telephone interviews (CATI).

Telephone interviewing is a quick way of gathering survey data and is particularly useful when the respondents are geographically dispersed. The two-way interaction between interviewer and respondent ensures that misunderstanding is minimized.

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