Other methodologies: Depth interviews > Focus groups > Self-completion surveys > Telephone interviewing & surveys >
Online research

Self-completion surveys are used extensively in customer satisfaction and employee research studies. Traditionally, they have been distributed by post though can be administered effectively by fax, by email, over the web and at point-of-sale. They are often used for eliciting quantitative data from representative and larger samples that will allow generalisations to be made about the whole market or segment.

There is no risk of interviewer bias and it is a relatively non-intrusive way of eliciting data from respondents, however they substantially reduce the amount of control in the research project.

Home | About us | Research services | Methodologies | Markets | Contact us | Sitemap