Other methodologies: Depth interviews > Focus groups > Self-completion surveys > Telephone interviewing & surveys >
Online research

Self-completion surveys can be administered online quickly and effectively to gather quantitative data. Potential respondents can be invited to participate by e-mail and then click on an embedded URL, which takes them to a secure area where they can complete a survey questionnaire. Alternatively, HTML surveys can be attached to the e-mail. Online surveys can be executed at a fraction of the cost of other data collection methods

Online forums facilitated by a moderator can be used to elicit qualitative data though they do have their limitations. As with all methodologies the most suitable should be chosen based upon the research study's objectives.

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