Research services: Customer needs analysis > Customer perceptions of brand > Customer satisfaction measurement > Competitor analysis > Other services

In markets where there are multiple providers of similar products or services, Customers Matter can provide qualitative data about your competitors' customers' views through a variety of research techniques.

The perceptions of competitors' offerings will embrace quality, service, relationships and costs. Typically, we will establish; reasons for choice of supplier at the outset, drivers of loyalty and switching criteria. Thorough analysis of findings will be complemented by strategic recommendations that address; what needs to be done to compete effectively and where ground can be gained through attacking competitor weaknesses.

We also can provide competitor data (including quantitative) that will enable you to characterise your market position and challenges.

• Who are they?
• What do they offer?
• How do they operate their business?
• Why do they do it that way?
• Where do they operate?
• What is their value proposition?
• How do they reach their customers?
• And much, much more!

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